THE NANOCADE!

The decade that is at our doorsteps is a Nanocade!

There are several evidences that suggest this:

Micro finance is going places: Grameen Bank is expanding in US and has already started operations in New York!

We all have seen how disruptive Nano is for the global four wheeler market. While Nano is
going to take time for delivering a full measure to the aspiring middle class and first time
four wheeler buyers in India, the likes of Nano like Reva and all are very well accepted in Europe.

Smaller nations like Afghanisthan are at the centre of foreign policy of US!

Smaller parties are planning to rule the nation through new fronts.

The small is daring the big in this election. Meera Sanyal, Capt Gopinath and Mallika Sarabhai are daring to compete with bigger candidates.

IPod relatively smaller than its cousins in electronics, is ruling the roost.

The Nano thinking is all pervasive: even Tatas have not stopped with Nano in the motors; TATA housing has big plans in the affordable segment of sub 10 lacs category: they are raising 1000 units in Thane and are tying up with SBI for distribution of application forms. Of course, TATAs earlier also entered budget hotels segment.

Budget airlines buck the trend and flourish when bigger airlines struggle.

Bharti Airtel talks big about the small customers from the rural areas. FMCG is growing through the small villages and towns. Tier II is expected to overtake the metros and big towns in regard to consumption of durables.

The whole business world is afraid of the small Swine virus!

Slumdog Millionaire won most nominations upsetting major contenders. The theme was around success of the underdogs from slums.

Child artistes are making big waves both in cinema and endorsements. Even child directors are on the horizon, right?

Smallest food delicacies like Idli, Vada Paav and all become big industry. Even an IIM graduate makes it big with Idli Shops!

Saches beat products with larger packaging!

The smaller players in the erstwhile economic order like Brazil, Russia, India and China are overtaking the rest of the globe changing the order.

The small corporate world of Asia is producing the largest number of billionaires.

Laptops are competing with each other for becoming slimmer, lighter and smaller.

Smaller alternative sources of energy are gaining ground.

Bloggers are flourishing as the most read writers. No longer they are marginalized.

Marginalized sections of society are aspiring to share power in every sphere of activity.

The small groups of activists are daring and challenging bigger lobbies and institutions successfully.

Smaller nations are able to halt imposition of one sided rules of trade and investments by the bigger nations like never before!

Twenty twenty has changed the rules of the game and has created a whole new global market. Who would have thought earlier Cricket will reach even US?

If all these are not signalling the inevitable arrival of Nanocade, perhaps a lot more are!

Consider the nanoisation producing new jargons:

large cap, midcap, small cap and nano cap (to represent the sub small cap stocks)
sensex, nifty, nanex (to represent the tiny stocks)
nano syllables (less than a mono syllable)
maximum, minimum, nanimum (breaking known minima)
micro finance, nano finance (smaller credit than usual micro credit)
top line, bottom line, nano line (profit at the bottom of pyramid)

Small is not just beautiful, small is powerful. The Nanocade has arrived!